As businesses online are ever evolving it has become necessary for brands to utilize every opportunity to acquire leads. Today 61% of marketers find lead generation their biggest challenge & 91% say lead generation is their most important goal.
This is where WhatsApp as a lead generation tool is emerging with a strikingly impressive 98% open rate. While it may seem unconventional, WhatsApp has emerged as a powerful lead generator for your business. WhatsApp is not a mere messaging platform alone. It has a lot more to offer. Companies that have recognized and harnessed its potential have seen remarkable success in increasing leads and driving sales.
Can I generate leads from WhatsApp in 2025?
Yes. With WhatsApp convenience and flexibility, WhatsApp has emerged as one of the top channels for lead generation. In today’s scenario, a business owner needs to be present where their customers feel most comfortable, and WhatsApp is ideal for that. With over 2 billion active users globally, it is a preferred communication channel for many, making it a powerful tool for reaching and engaging potential leads.
5 Ways of WhatsApp Lead Generation
WhatsApp offers immense potential for businesses, and utilizing it effectively can lead to valuable results.
Listed below are three powerful strategies to generate leads through WhatsApp:
1. Click To WhatsApp Ads
Click to WhatsApp Ads is the new way of acquiring leads through advertising on social media platforms.
With WhatsApp Ads, it has become easier to convert promotional campaigns into conversations.
2. WhatsApp Flows
WhatsApp Flows can be used for personalized conversations, seamless registration or onboarding, feedback collection, review requests, guided sign-in processes and impactful customer support, making it an effective means to generate and nurture high-quality leads.
For new leads, you can set up automated flows that collect information such as the customer’s budget, preferences, product type that they are looking for etc., thus allowing you to segment, and qualify promising leads based on these data while letting you provide a seamless shopping experience for the user.
3. WhatsApp chat widget
WhatsApp Flows can be used for personalized conversations, seamless registration or onboarding, feedback collection, review requests, guided sign-in processes and impactful customer support, making it an effective means to generate and nurture high-quality leads.
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4. Bulk messages on WhatsApp or WhatsApp Broadcast
With bulk messages on WhatsApp, businesses can contact prospects and existing customers through varied marketing campaigns via Utility messages, Service messages & Marketing messages. While WhatsApp Business App comes with a restriction for businesses to avoid getting banned WhatsApp Business API is the optimum solution to reach out to a large number of customers without getting blocked or banned.
5. WhatsApp Chat Widget
With WhatsApp Chat Widget brands can turn website visitors into paying customers. Customers can simply tap on the widget and open a chat with your brand smoothly.
Create your WhatsApp chat link
Steps to Manage Leads from WhatsApp
Leads from WhatsApp for Healthcare Industry
Here’s a step-by-step guide on how the Healthcare industry can manage leads on WhatsApp
1. Click to WhatsApp Ads or WhatsApp widget to capture prospect attention and acquire a qualified lead
2. Qualify leads and drive them down the sales funnel toward conversion
3. Send personalized reminders & re-schedule appointments on WhatsApp
4. Re-target leads or old patients with personalized messages on WhatsApp based on past interactions
5. Send patient reports on WhatsApp for a personalized experience
6. Share promotional offers on WhatsApp to prospects
7. Automate frequently asked questions to support customers at scale
8. Automate frequently asked questions to support customers at scale
Leads from WhatsApp for Food Industry
Here’s a step by step guide on how Food industry can manage leads on WhatsApp
1. Acquire Leads on WhatsApp using CTWA
2. Showcase Product Menu
3. Drive Conversations to Conversions
4. Guide users through purchase journey
5. Hassle- free payment integration
6. End-to-end shopping experience
7. Real-time order & delivery updates
8. Feedback Collection & Reviews
9. Refunds & Cashbacks
Leads from WhatsApp for Food Industry
Here’s a step by step guide on how Real Estate industry can manage leads on WhatsApp:
1. Capture customer attention with Click to WhatsApp Ads & start a conversation
2. Qualify leads and drive them down the sales funnel toward conversion
3. Automate frequently asked customer queries on WhatsApp
4. Schedule & re-schedule property visits and send reminders on WhatsApp
5. Re-target leads/customers with personalized messages on WhatsApp based on past interactions
6. Schedule & re-schedule property visits and send reminders on WhatsApp
7. Offer Loan & Finance assistance for new property bookings
8. Keep clients up-to-date with all the latest developments
9. Collect client feedback on WhatsApp
WhatsApp Lead Generation Guidelines to follow in 2025
For brands to utilize WhatsApp as a sales channel app it is necessary for businesses to follow these guidelines:
– Personalized Messaging:
Tailor messages using customer data to boost engagement.
– Automated Responses:
Use WhatsApp API for Business to get instant replies and nurture leads.
–Setup interactive campaigns:
Utilize polls, surveys, and quick reply buttons to engage leads.
– Lead Qualification:
Automate lead filtering through bots asking key questions.
– Opt-in Compliance:
Ensure opt-ins and data privacy adherence (e.g., GDPR).
– Performance Tracking: Monitor and optimize lead generation using analytics.
