Minimizing Wait Times, Maximizing Efficiency: Eureka Forbes wins at CX with WhatsApp
Eureka Forbes Limited, a renowned health and hygiene brand in India, has been serving over 20 million satisfied customers since its establishment in 1982. The COVID-19 pandemic brought about a significant increase in demand for safe water, hygiene, and sanitation products, leading to a surge in customer inquiries. To cater to the growing needs of its customers, Eureka Forbes realized the need to adopt a faster and more modern approach to customer service.
To achieve their goal of providing an efficient user experience, Eureka Forbes collaborated with Interakt to develop a WhatsApp automation. This partnership allowed Eureka Forbes to offer a more convenient and personalized customer experience.
Challenge at Hand
COVID-19 outbreak initiated an influx of customer interest in safe, purified water and hence the interest in water purifiers. To handle this increase in inquiries, Eureka Forbes wanted a faster and more efficient way to answer customer queries.
Eureka Forbes wanted to utilize AI and ML to enhance query resolution and boost customer engagement.
By decreasing first-response time and providing customized and swift query resolution, Eureka Forbes wished to increase customer satisfaction.
With an AI-driven solution employed Eureka Forbes wished to provide accurate and precise brand patronage.
How Interakt Helped Eureka
To achieve their larger goals of providing a highly efficient user experience and improved customer satisfaction, Eureka Forbes partnered with Interakt.
• The custom bot built by Interakt accurately comprehends customer intent, gathers requirements, and delivers contextual support and personalized resolution, at scale.
• With the efficient WhatsApp UI, customer wait time has significantly reduced.
• With a seamless transfer of knowledge for customer queries, there is a reduction in customer churn, while delivering a consistent brand experience.
Results
With COVID-19 came the surge in inquiries for water purifiers. Eureka Forbes, India’s foremost water purifier was looking for a faster and more efficient way to answer these queries and hopefully generate leads. The custom bot build by Interakt for Eureka Forbes was designed to engage customers and thereby improve customer satisfaction. By offering 24/7 support and addressing customer inquiries promptly, even beyond regular business hours, the Eureka Forbes team was able to enhance the overall user experience and ultimately increase customer satisfaction.
Eureka Forbes Limited, a renowned health and hygiene brand in India, has been serving over 20 million satisfied customers since its establishment in 1982. The COVID-19 pandemic brought about a significant increase in demand for safe water, hygiene, and sanitation products, leading to a surge in customer inquiries. To cater to the growing needs of its customers, Eureka Forbes realized the need to adopt a faster and more modern approach to customer service.
To achieve their goal of providing an efficient user experience, Eureka Forbes collaborated with Interakt to develop a WhatsApp automation. This partnership allowed Eureka Forbes to offer a more convenient and personalized customer experience.
Challenge at Hand
COVID-19 outbreak initiated an influx of customer interest in safe, purified water and hence the interest in water purifiers. To handle this increase in inquiries, Eureka Forbes wanted a faster and more efficient way to answer customer queries.
Eureka Forbes wanted to utilize AI and ML to enhance query resolution and boost customer engagement.
By decreasing first-response time and providing customized and swift query resolution, Eureka Forbes wished to increase customer satisfaction.
With an AI-driven solution employed Eureka Forbes wished to provide accurate and precise brand patronage.
How Interakt Helped Eureka
To achieve their larger goals of providing a highly efficient user experience and improved customer satisfaction, Eureka Forbes partnered with Interakt.
• The custom bot built by Interakt accurately comprehends customer intent, gathers requirements, and delivers contextual support and personalized resolution, at scale.
• With the efficient WhatsApp UI, customer wait time has significantly reduced.
• With a seamless transfer of knowledge for customer queries, there is a reduction in customer churn, while delivering a consistent brand experience.
Results
With COVID-19 came the surge in inquiries for water purifiers. Eureka Forbes, India’s foremost water purifier was looking for a faster and more efficient way to answer these queries and hopefully generate leads. The custom bot build by Interakt for Eureka Forbes was designed to engage customers and thereby improve customer satisfaction. By offering 24/7 support and addressing customer inquiries promptly, even beyond regular business hours, the Eureka Forbes team was able to enhance the overall user experience and ultimately increase customer satisfaction.
