WhatsApp is now a crucial channel for business communication for a lot of businesses. It is cost-effective, popular and offers a lot of functions and benefits that make it one of the best channels there is.
But to fully tap into WhatsApp’s key features and leverage the power of automation, you need to choose WhatsApp marketing software that is best for your business.
In this blog, we will discuss in detail all you need to know about WhatsApp marketing software and look at some of the best marketing software that can help you achieve your WhatsApp marketing goals.
WhatsApp Marketing Software [EXPLAINED]
A WhatsApp marketing software enables businesses to unlock the full potential of WhatsApp Business and WhatsApp Business API. This helps them use the chat app to fuel the objectives of different departments.
Ways To Use WhatsApp Marketing Software in 2025
• Improve customer engagement:
Engage customers, encourage interactions and improve retention through interactive messages, catalogs, polls, surveys and more.
• Lead generation:
Use WhatsApp to connect with potential customers interested in your product/services, collect data from them and nurture these leads.
• Strengthening customer loyalty:
Carry out personalized interactions and clever customer engagement on WhatsApp to improve customer retention, build loyalty, and foster positive customer-business relationships.
• Collecting customer feedback:
Collect customer feedback on your products, services, support, user experience etc. on WhatsApp to grow your brand.
• Measuring performance:
Set up KPIs and specific metrics to measure and analyze the performance of your WhatsApp marketing efforts and adjust campaigns for optimum performance.
• Promoting campaigns/events:
Promote the brand’s upcoming events, contests, sales campaigns, promotions etc. on WhatsApp to encourage customer participation.
• Educating customers:
To inform and engage customers, use WhatsApp to share insightful articles, tips, or information about your business, industry, products, services etc.
3 Reason You Need A WhatsApp Marketing Software [2024]
These are the three major ways in which you can use WhatsApp marketing tools to boost your WhatsApp marketing efforts:
1. Bulk notification on WhatsApp
With the WhatsApp Business API and the right WhatsApp marketing software, you can send bulk WhatsApp messages to a large audience. With a bulk WhatsApp message or a broadcast message, you can send personalized messages to your audience at scale and expect higher engagement and better open rate. Bulk notification allows you to instantly reach your customers with time-sensitive announcements and promotions.
The biggest advantage is that we can move really fast with Interakt – everything from onboarding to launching templates and notifications to send out to customers is super simplistic.
– Karan Chechani, Co-Founder, Thrive
2. Promotional messages on WhatsApp
Sending promotional messages on WhatsApp allows businesses to leverage the platform’s high engagement rates to improve sales and increase brand awareness. With a good WhatsApp marketing software in place, you can create and send targeted promotional WhatsApp campaigns directly to your customers on the platform. You can share special offers, discounts, flash sales, product launches, and seasonal promotions to attract customers and boost sales.
We were sending out emails pretty actively to our customers. Even when we sent them out to a big list of customers, we only saw a mere 25% open rate.
That was indicative of the fact that we were targeting a segment that did not choose to use emails on a regular basis.
We noticed the same problem across all types of campaigns – be it promotions, cart recovery or customer support.
- Raghav Jhawar, Co-Founder, The State Plate
3. Customer support
With WhatsApp marketing software, you can seamlessly manage customer inquiries, complaints, and feedback. The real-time nature of WhatsApp enables you to provide quick replies to customer issues, which leads to higher customer satisfaction and loyalty. Additionally, you can use WhatsApp to send important updates and follow-ups, ensuring that customers are kept informed and on the same page throughout their shopping journey.
We noticed that a lot of our female customer support live agents started to receive phone calls at odd hours.
That’s when we knew that the problem was bigger than just having to recharge multiple phone numbers, and it had to be addressed quickly.
-Pawan Demra, Co founder, CellBell
Tips To Choose WhatsApp marketing Software [2025]
There is an array of choices for you to pick from when looking for a WhatsApp marketing software. Here are 3 key things to look for in a solution provider:
1. Verified WhatsApp Business Solution Provider
When choosing a WhatsApp marketing software that fits your requirements, it is essential to go with a verified WhatsApp Business Solution Provider. These official partners are authorized by WhatsApp to offer their API and hence will be in compliance with WhatsApp’s policies and standards.
2. Use-case specific
When selecting WhatsApp marketing software, identify your specific needs—such as automated messaging, customer support, or promotional campaigns—and choose a solution that offers features aligned with these requirements.
3. Integration
A good WhatsApp marketing software should be easy to set up, migrate to or integrate with your existing tools. So, look for a solution/tool that has a seamless and straightforward set-up process along with clear documentation and user support to help you get started in no time.
For those migrating from a different WhatsApp solution, the new software should be able to provide a seamless migration process with no downtime or data loss.
4. Automation
Tools that provide message scheduling and automation capabilities to streamline your campaigns and ensure timely delivery of messages without getting blocked are optimal for setting up campaigns on WhatsApp
5. Analytics
Once you’ve set the campaign on WhatsApp it is essential to track and measure the performance. Regular optimization helps in driving better results of campaign.
Top 6 WhatsApp Marketing Software in 2025
From countless solutions available out there, we have compiled some of the best WhatsApp marketing software:
1. Interakt
Interakt’s WhatsApp CRM is one of the most comprehensive choices that allows for effective and efficient customer support around the clock. Interakt provides a plethora of features designed to improve customer interactions and streamline communication. The platform allows businesses to efficiently manage support queries not just from WhatsApp but also Instagram, which makes for coherent, responsive and consistent addressing of customer needs across both channels.
• ChatGPT-powered AnswerBot that can seamlessly automate customer support.
• Shared inbox through which customer queries from both Instagram and WhatsApp can be managed.
• Conversation labels and private notes for better team collaboration.
• Advanced analytics to track team performance.
• Quick replies that enable swift responses to repetitive questions.
• Allows better organization of customer information with smart cards, labels and private notes.
2. BiteSpeed
Pros:
• Allows for auto-upsell and cross-sell campaigns.
• Enables segmented WhatsApp broadcasts.
• Enables COD to prepaid conversion and COD confirmation.
Cons:
• Is limited to only Shopify stores.
• The support inbox has room for development.
3. DelightChat
DelightChat is an omnichannel platform with a dedicated WhatsApp marketing suite that is tailored well for eCommerce businesses. This is an ideal solution for brands that are looking to build up an omnichannel strategy to reach more customers. DelightChat also houses features such as shared team inbox, WhatsApp broadcasting and in-depth analytics.
Pros:
• Allows management of WhatsApp, Instagram, Facebook and more.
• Has a handy and easy-to-use mobile app.
• All the features are available in all plans.
Cons:
• Has limited integration.
• Use cases are limited to eCommerce.
DelightChat offers a 14-day free trial and has plans starting from $49 per month.
4. LimeChat
LimeChat is another great omnichannel solution that is specifically designed for eCommerce brands to engage customers across different platforms. With features such as live chat, chatbot automation and Shopify store customer support, it is one of the best WhatsApp marketing solutions to consider.
Pros:
• Enables multi-channel customer support.
• Features an advanced AI-powered chatbot.
• Provides comprehensive and insightful reports on WhatsApp broadcasts and cart recovery campaigns.
Cons:
• Lacks D2C features such as user segmentation.
• Not ideally suited for lead acquisition.
• Prices can be higher compared to its competitors.
5. AiSensy
AiSensy’s WhatsApp marketing tool can be an ideal choice for both small and large-sized businesses. AiSensy allows you to send promotional messages, build chatbots as well as use its multi-agent shared inbox to promote better team collaboration and improve efficiency. All users can send automated messages and broadcast promotional or advertising messages through WhatsApp using AiSensy.
Pros:
• Has an active customer support.
• Multi-language support.
• Is extremely easy to use.
• Has integrations to automate message distribution.
Cons:
• Prices vary according to the region.
• Has fewer features in comparison with other WhatsApp marketing tools.
AiSensy provides a 14-day free trial and has plans starting from $14 per month.
6. Wati
Wati, owned by Claire.ai, is a WhatsApp API solution that allows businesses to send broadcasts, and bulk messages and handle customer communication at scale. WATI has a set of features that is highly user-friendly and does not require any technical skill to use. The drag-and-drop builder allows for easily customizable message creation for your WhatsApp campaigns.
Pros:
• Supports extensive additional integrations.
• Pricing is per conversation rather than per message.
• User-friendly and does not require additional technical skills.
• Provides instant auto-replies.
Cons:
• Charges for adding more than three members.
• Can become pricey easily.
Wati has plans starting from $40 per month.
Conclusion
There are a lot of WhatsApp marketing software out there today; choosing the right one with the features and functions aligning with your WhatsApp marketing goals should be a priority. Hence it is important to demo the solution they intend to use before making the decision.
Interakt checks all the right boxes for a great WhatsApp marketing software with its features that enable bulk notification, promotional messaging and improved customer support. But before committing, get a first-hand experience of Interakt’s capabilities!
