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Case Study

Revolutionizing Patient Engagement: How Taal Healthcare Reduced CAC by 70% on WhatsApp with Interakt

Taal Healthcare streamlines patient care, offering transparent and accessible guidance to ensure individuals achieve their health and wellness goals.

Industry
Healthcare

Use Case
Customer Engagement

Winning Features

  • WhatsApp Workflows
  • Custom Auto replies
  • Shared Team Inbox
  • Automated Messaging
  • Click-to-WhatsApp Ads

Taal Healthcare Revolutionizes Patient Engagement with Interakt

Interakt has completely transformed how we connect with our patients. By leveraging WhatsApp’s familiar platform and Interakt’s seamless integration, we’ve improved response times, enhanced engagement, and streamlined communication workflows.
Picture of Varun Singh

Varun Singh

Product Manager, Taal Healthcare

Compared to SaaSMe 2022

30%
Reduction in response time
50%
Improvement in Engagement

24/7

Improvement in Engagement

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Table of Contents

About Taal Healthcare

Taal Healthcare is a progressive healthcare provider focusing on comprehensive sexual health services, including testing, treatment, medication, and consultations. With a stigma-free approach, they aim to revolutionize sexual wellness by integrating technology and personalized care to meet modern healthcare challenges effectively.


Their journey began with a vision to bridge the gap between traditional healthcare services and the demands of modern, tech-savvy patients. This mission has made Taal Healthcare a trusted name in providing accessible, efficient, and compassionate care.

Challenge: Streamlining Healthcare Communication

Taal Healthcare initially relied on fragmented communication tools like email and phone calls. These tools were inefficient in addressing patient inquiries, managing bookings, and engaging with clients. They faced several challenges:

  • Customer Acquisition and Lead Qualification: The lack of a unified platform made lead conversion a complex and time-consuming process.
  • Customer Support:Delayed responses, especially outside business hours, impacted patient satisfaction.
  • Engagement at Scale:Managing personalized communication for a growing client base was a persistent challenge.
  • Operational Efficiency:Routine tasks such as appointment confirmations and follow-ups were consuming valuable resources.

Objectives and goals to address

  • Enhance real-time communication to provide personalized care and reduce response times.
  • Automate routine workflows, such as appointment reminders and post-consultation follow-ups.
  • Improve operational efficiency by integrating a unified communication platform.
  • Scale engagement while maintaining a high level of personalization.

The Interakt Solution

  • Automated Messaging: Streamlined appointment reminders, follow-ups, and health tips to save time and reduce no-shows.
  • Shared Team Inbox: Unified communication across channels for better internal collaboration and faster query resolution.
  • Personalized Campaigns: Advanced segmentation enabled tailored health updates and targeted marketing campaigns.
  • Rich Media Sharing: Enhanced patient engagement by sharing treatment guides, wellness videos, and medical reports via WhatsApp.

Results and Impact

Operational Improvements

  • 30% Reduction in Response Times: Automated workflows ensured timely replies to patient inquiries, even outside business hours
  • 24/7 Availability: Automated replies and reminders enhanced accessibility and patient satisfaction.

Enhanced Patient Engagement

  • 50% Improvement in Engagement: Personalized communication fostered trust and deeper relationships with patients.

Cost Efficiency

  • Reduction in Customer Acquisition Costs:Automating lead qualification and communication reduced reliance on manual processes, saving resources.

Business Growth

  • Increased consultation bookings and repeat visits through targeted WhatsApp campaigns.
  • Enhanced patient retention due to proactive follow-ups and consistent communication.

Standout Features

  • WhatsApp Integration with CRMs: Seamless integration improved data tracking and patient management.
  • Click-to-WhatsApp Ads: Drove high-quality leads directly to their WhatsApp inbox, streamlining conversions.
  • Automated Workflows: Reduced manual effort while maintaining personalized interactions.

Interakt has completely transformed how we connect with our patients. By leveraging WhatsApp's familiar platform and Interakt’s seamless integration, we’ve improved response times, enhanced engagement, and streamlined communication workflows.

- Taal Healthcare Representative

Summing up

Since adopting Interakt, Taal Healthcare has redefined its communication strategy, resulting in:
  • Enhanced patient satisfaction through seamless WhatsApp interactions.
  • Streamlined operations, allowing the team to focus on delivering exceptional care.
  • Significant growth in patient engagement and retention.
In a fast-paced industry like healthcare, tools like Interakt empower businesses to create meaningful, value-driven interactions that translate into better patient experiences and business success.

Ready to transform your business communication like Taal Healthcare?

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Copyright© Jio Haptik Technologies Limited 2024. All rights reserved.
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Join our WhatsApp channel to stay updated
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Interakt

Resources

India | Singapore | Indonesia | Brazil | UAE | Philippines | Africa
Copyright© Jio Haptik Technologies Limited 2024. All rights reserved.
Whatsapp
Join our WhatsApp channel to stay updated
Join Channel

Interakt

Resources

Why Interakt

India | Singapore | Indonesia | Brazil | UAE | Philippines | Africa
Copyright© Jio Haptik Technologies Limited 2024. All rights reserved.
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