Revolutionizing Customer Engagement: How The Souled Store Achieved 42% Engagement on WhatsApp with Interakt
Senior Retention Specialist, The Souled Store
Founded in 2013, The Souled Store has carved out a niche as India’s most beloved casual wear brand, specializing in official merchandise that adds a unique “pop” to pop culture. The Souled Store is a go-to destination for pop culture enthusiasts with a wide range of products that resonate with fans across various genres.
The brand identified the need for a more engaging, two-way communication channel that could offer higher reachability and efficiency. Traditional methods limited the brand’s ability to interact dynamically with the audience, leading to missed opportunities for deeper engagement.
Interakt’s array of features, particularly its intuitive chat flow automation, captured their attention. The platform’s simplified workflows, including chat assignments and custom auto-replies, have revolutionized customer interactions. Key benefits include:
By integrating Interakt with its tech stack, the brand was able to streamline customer communication, enhance interactivity, and significantly boost campaign effectiveness.
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