WhatsApp marketing means using the WhatsApp messaging platform for your running business promotions, just like emails and SMS. It includes leveraging WhatsApp to reach consumers with broadcasts and notifications regarding deals, discounts, product launches, upcoming sales, or engagement-driven campaigns like order updates, feedback requests, etc.
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Ideally, there are 3 types of WhatsApp accounts used by individuals/businesses these days.
1. Personal WhatsApp Messenger: one that most of us make use of to communicate with friends and family on a day-to-day basis.
2. WhatsApp Business Account: The account is meant for small businesses that’d like to keep their professional and personal messages separate. The WhatsApp Business app is free to use and the account can be leveraged to actively engage with customers.
3. WhatsApp Business API: It is meant for fast-growing, medium, and large businesses. It comes with additional, advanced features like the ability to set up automation, support for multiple users and devices, and much more.
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Encourage visitors to your website and on social media to start a conversation, and strategically include a WhatsApp chat button on your website to drive sales.
A Website Floating Widget Placing a floating WhatsApp button on your website makes it easy for users to contact you if they have a query or a request.
Social Media Click-to-Chat Links It is a permanent, easily visible location on your profile where users may expect to find a means to contact your company.
Social Media Ads with Chat Buttons Place a WhatsApp chat button on your adverts to direct clients away from social media and towards messaging to increase purchases.
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WhatsApp Business Platform is designed for medium to large companies that want to supercharge their sales, support, and marketing operations.
It's an industry-agnostic platform that can be leveraged by any organization, be it - Edtech, Fintech, HORECA, Healthcare, etc.