Guide To Setup Click To WhatsApp Ads [2024]

5. Take Customization Orders 

For businesses that print on demand or offer product customization, talking to the customers is the most effective to convert them. Instead of just driving them to your website and having them figure out the best option, you can have them on your WhatsApp and understand their requirements.
When you know what they need, you can share product recommendations so that customers are not overwhelmed with the available options. You can then also secure the sale after noting the requirements using checkout links.

Prerequisites for Ads that click to WhatsApp

Now Click to WhatsApp ads can be used in a number of ways and are beneficial owing to their conversational nature. But before you can actually get started, you need to fulfill some prerequisites set by Meta for the set up.

1. Choosing the Right WhatsApp Business Solution 

The first you need to do is get a WhatsApp business account. Depending on your business requirements, you can create it by either downloading the WhatsApp business app or integrating the WhatsApp business API.
If you’re a solo entrepreneur or a micro-business and don’t need any external apps, then the WhatsApp business app should be enough for you. But for businesses of small to large sizes, running multiple campaigns, we recommend making use of the WhatsApp business API instead.
To set up your WhatsApp business API, you’ll need the help of official API providers like Interakt. But once you have it, you can use it on multiple devices simultaneously, integrate your WhatsApp CRM, automated and personalized communication, and much more.

2. Connect Your WhatsApp Account to the Facebook Page 

Once you’ve chosen your WhatsApp business solution, you need to connect your WhatsApp business account to your Facebook Page.
First, make yourself the admin of the page. Only admins have access to connect the two accounts. Once you are the admin, follow the steps given below:
• Open your Facebook business page and go to “Settings.”
• On the left-hand navigation tab, click “WhatsApp.”
• A drop-down menu will appear. Select your country code.
• Enter your contact number and hit continue.
• Enter the OTP you received and click “Confirm.”
• Once you’ve set this up, you are all set to start your first Click to WhatsApp ad campaign.
We also recommend that you go through the WhatsApp Commerce policy in detail to ensure you’re meeting all rules and regulations set by Meta.

Steps to set up Ads that Click to WhatsApp

Now that you know why it’s essential to set up Ads to click on WhatsApp and have all the prerequisites in place, let’s see how you can set up your first Click to WhatsApp ad campaign in seven simple steps:

1. Open Facebook Ads Manager 

To get started, open your Facebook Ads Manager and click on “Create” under the campaign section.

2. Create a New Campaign and Set “Engagement” as the Campaign Objective 

When you hit the create button, you’ll be redirected to the campaign page where first you have to set the name for the campaign.
In case you’re setting a campaign for a special category like credit, employment, or housing, select the category.
Under the “Campaign details” section, set the buying type as Auction and the campaign objective as engagement. It’s important to select these settings. Otherwise, you might not see the option to drive traffic via “Click to WhatsApp

3. Set Campaign Budget 

Once you’ve set the objective of the campaign, you need to set its daily or lifetime budget. You can also choose bid strategy options based on your campaign’s objective.
Here’s a Facebook documentation if you want to know more about bid strategy.
Once you’ve set the budget and bid strategy, hit “Next.”

4. Select Conversion Location and Ad Type 

In the ad set section, we need to set the location of the conversion where we want to drive engagement. Selection “Messaging Apps” as the conversion location. And move to the next section — Ad type.
In the ad type, because you want to receive messages from the prospects, select “Click to message.”
Now, Meta supports three types of messaging apps — Messenger, Instagram, and WhatsApp. And because we want to receive messages on WhatsApp, select “WhatsApp” in the messaging apps section.

5. Choose Your Audience, Placements, Budget, and Schedule 

After selecting WhatsApp as the destination, you need to define the budget and schedule the start and end of the campaign.
Once the schedule is sorted, you have to define the target audience for the conversion campaign. To define your target audience, you can use metrics like user location, age bracket, gender, languages, and connections.
On the right side of your screen, you can see what the estimated size of your target audience is and how broadly or specifically they are targeted.
After defining the audience, you have to set the placement for your ad. You can either do it manually or the Advantage+ placements where Meta optimized where your ads should appear and when.
While setting up the placement, give preference to mobile properties over others because the user experience is at its best on mobile phones. Once this is done, you’re almost set for publishing the ad.

6. Set Up Your Ad Format and Creative 

When you are done selecting the placement, you have to select the format for your ad in the “Ad Setup” section. It can be a single image/video or a carousel.
We recommend that you highlight the discounts and offers that you’re currently running. You can also share if you provide “free shipping” and “cash on delivery,” especially during the festive season.
Then upload the ad creative and preview how they’ll appear in front of your target audience. When you’ve successfully uploaded the creatives, add the primary text. You must not skip it because, based on this text, users decide to engage with your ads.
Set the CTA as “Send WhatsApp Message” and scroll to the next section.

7. Create a Welcome Message Template 

After people tap on your ad, you want them to send you a message instantly. Therefore, you should set a welcome message template so that they don’t have to put a lot of thought into what to text.
In the “Message Template” section, click “Create new” and customize the greeting text and question option suggestions according to your business.
Check the “Save Template” box to save the template for all your future campaigns. And lastly, click on “Save and Finish.”

8. Publish Your Ad 

Once you’re done with all the above-mentioned steps, you’re ready to publish the ad. The ad will be first reviewed by Facebook. And once approved, it’ll go live.
We recommend monitoring your ad reach continually to optimize it for maximum results; similar to the traditional social media ad campaigns.

SmartAds utilizes AI technology to simplify how businesses manage their WhatsApp ad campaigns, offering a streamlined, end-to-end solution for maximum efficiency and effectiveness, right on the Interakt platform.

This innovative approach enhances the ad campaign experience and simplifies the setup process, reducing the time it takes to launch campaigns from hours to minutes.

How SmartAds Works?

SmartAds employs advanced algorithms to analyze your website and generate highly targeted ads that are more likely to resonate with your audience. SmartAds can automatically optimize ad content, placement, and targeting by leveraging AI to maximize conversions and ROI on WhatsApp.

Learn how to set up Smart Ads on Interakt.

Streamlined Setup Process with SmartAds

Gone are the days of cumbersome ad campaign setups on platforms like Facebook or Instagram. With SmartAds, the setup process is streamlined and intuitive, allowing businesses to launch campaigns easily on Interakt. Whether you’re a seasoned marketer or new to digital advertising, SmartAds makes creating and managing WhatsApp ad campaigns simple.