The WhatsApp Business platform has become the most used business interaction app since its launch in January 2018. As of today, WhatsApp Business has 5 million businesses using it to communicate with their customers.
In fact, businesses in India have reported a significant increase in sales after WhatsApp Business was launched for small business owners where they can interact with their customers one-to-one and resolve queries on the go, which wasn’t a possibility with the traditional text messages.
But for businesses to maintain customer relations, remain proactive on WhatsApp, and be able to offer support on the chat app, can get really overwhelming as they grow.
This is where the WhatsApp Business Platform comes into play. With powerful features such as the ability to set up quick replies and automate responses to common consumer queries, brands now have an opportunity to proactively converse with their customers to deliver a great experience.
In this lesson, we’re going to give you a quick recap of what quick replies are and provide you with 20 responses to make customer support less overwhelming.
What is a WhatsApp quick reply and what are the benefits?
A WhatsApp Business quick reply is a templated message that you can easily search, edit, and send to your customer to respond to their message/query. They are often used by customer service agents to answer frequently asked questions.
Here are some of the benefits of using this feature:
1. They improve your response time
2. They save your customer service team time
3. They make it easier to keep a steady tone of voice as a team
Now customer support teams are usually able to identify repetitive responses over time and these may vary from business to business.
But here are some quick replies we recommend having in place to remain efficient from day one.
Quick replies and templates to set up for efficient customer service on WhatsApp
Based on the stage that a customer or a subscriber is at, and how or when they choose to interact with your business, here are a few Quick Replies you can set up.
Welcome messages
1. Hi (customer name), thank you for contacting our customer support. Our team will get in touch soon.
2. Hey there! We at (organization name) are elated to see you here. How can we help you?
3. Hello (customer name). We are here to help you 24*7. How can we help you today?
Availability hours
1. Our store is open from (add opening and closing time, example 9 am to 5 pm). You can visit us any time throughout the week or reach out to us on this number.
2. Hey (name), our customer support team is available from 9 am to 5 pm on all weekdays. Please reach out to us if you need anything!
Delayed reply message
1. Oops! We are sorry to keep you waiting. We were out of the office all this while. Feel free to ask anything now.
2. We’ve received an overwhelming response in the past couple of days; might have missed your message. Sorry for the wait! How can I help you?
Refunds and return policies
1. At (company name), we accept returns within 21 weekdays. Please read our return policy for more information: [link].
2. Your refund is on your way. Expect it by (mention the time span).
No discounts messages
1.The best discounts are what you see on our website. There are no other discounts anywhere!
2.Hey (name), we don’t have any other discounts running on our products. But we assure you that the quality will win your heart!
Technical glitches
1. Err..looks like we have run into technical issues with our website. We are trying our best to get things back on track. Please bear with us 🙂
2. Thank you for being patient with us. Our tech team has fixed the issue. Happy shopping again! 🙂
Ask satisfied customers for a review
1. Liked our customer support? Feel free to leave a review of your experience with us. It’ll only take a couple of minutes: [link].
2. You recently bought product ABC from our store. We’d love to know if you liked the shopping experience. Would you like to drop us a quick review: (link).
Products notifications
1. You asked for it, we have it. (product name) is back in stock. Grab it soon before it’s gone again! (link to website)
2. We’re launching our new collection of (product name) today. It’s not on the website yet, but would you like to get a sneak peek and pre-order one for you? Reply in Yes/ No.
3. Our new collection of products is live now! Check them out and get an exclusive 20% off if you purchase a product today. (link to website)
Closing conversations
1. Thank you for reaching out to us. Hope we were able to answer your questions well. If there’s anything else you need help with, you know where to reach us! ?
2. You’re welcome (customer name). Hope we were able to answer your question. Is there anything else you need help with?
Set up your quick replies today!
To be able to use quick replies, you will need to use an official WhatsApp Business Solution provider like Interakt.
Leveraging the powerful features of the WhatsApp Business API, it helps you set up quick replies for different purposes in no time with an easy-to-use editor and dashboard.
Get a step-by-step guide to setting up quick replies here.
But as you start to offer customer support on WhatsApp Business, we do recommend also following a set of best practices. In our next lesson, we share some of the tips and strategies we’ve seen leading online brands use to stay on top of customer support and service.
