All about WhatsApp Messaging Limit
The number connected to your WhatsApp Business API account is subject to some messaging limits, as defined by WhatsApp.
Meaning of WhatsApp Messaging Limit:
Messaging limit means the maximum number of business-initiated conversations, which you can initiate using your phone number in a rolling 24-hour period.
Note:
– A business-initiated conversation begins when the first ‘template message’ is delivered to a customer, and ends 24 hours later. Within the 24-hour window of the conversation, there is no limit on the number of messages that you can send.
– There is no restriction or limit on the number of user-initiated conversations that you can reply to.
Default WhatsApp Messaging Limits:
After connecting a number to your WhatsApp API account, you will get either of the following messaging limits:
| Messaging Limit | Facebook Business Account | WhatsApp Display Name |
|---|---|---|
| 250 | Not Verified | Not Approved |
| 1000 | Verified | Approved |
Note:
– Getting your Facebook Business Account verified is a simple process. Know more about Facebook Verification here.
– Review of the WhatsApp Display Name is done by WhatsApp automatically after your Facebook Business Account has been verified. See WhatsApp’s guidelines for Display Names.
Increased WhatsApp Messaging Limits:
After having reached a messaging limit of 1000, you can increase your messaging limit to the following tiers:
– 10,000
– 1,00,000
– Unlimited
To get to the above tiers, you need to fulfill some criteria set by WhatsApp. Read about the applicable criteria here.–
How to check your WhatsApp Messaging Limit:
Go to the Home page in your Interakt account. You can check and refresh your WhatsApp Messaging Limit and Facebook Verification Status from there.
Example to understand WhatsApp Messaging Limit:
Suppose your messaging limit is 250. Given below is a table explaining how your Balance Messaging Limit changes through the day, depending upon the number of Business Initiated Conversations that you initiate:
| Date | Time | Number of Business Initiated Conversations Initiated | Balance Messaging Limit |
|---|---|---|---|
| 1st Jan 2023 | 9 AM | n/a | 250 |
| 1st Jan 2023 | 10 AM | 40 | 210 |
| 1st Jan 2023 | 1 PM | 50 | 160 |
| 1st Jan 2023 | 3 PM | 80 | 80 |
| 1st Jan 2023 | 6 PM | 50 | 30 |
| 1st Jan 2023 | 9 PM | 30 | n/a |
| 10 PM | n/a (Cant be initiated) | n/a | |
| 2nd Jan 2023 | 9 AM | n/a(Can't be intiated) | n/a |
| 2nd Jan 2023 | 10:01 AM | n/a (Cant be initiated) | n/a |
| 2nd Jan 2023 | 1:01 PM | n/a (Cant be initiated) | 90 |
| 2nd Jan 2023 | 03:01 PM | n/a (Cant be initiated) | 170 |
| 2nd Jan 2023 | 06:01 PM | n/a (Cant be initiated) | 220 |
| 2nd Jan 2023 | 09:01 PM | n/a (Cant be initiated) | 250 |
| 2nd Jan 2023 | 10 PM | n/a (Cant be initiated) | 250 |
