| WhatsApp Business App | WhatsApp Business API | |
|---|---|---|
| Automated Messages | ❌ Not available | ✅ Setup automated messages that get trigger on keywords as well as welcome, delayed and OOO messages |
| Send Bulk Notifications | ❌ Not recommended, only 256 contacts at once. Chances of WhatsApp getting banned | ✅ Setup custom automated messages on trigger keywords |
| Unlimited Access | ❌ Not accessible, only 1 login possible. | ✅ Role definition, Access Permissions |
| Integration | ❌ Not possible | ✅ Integrate with 200+ existing CRM |
| Chatbots | ❌ Not available | ✅ Available |
| Workflows Setup | ❌ No setup available. | ✅ Setup custom and pre-configured workflows. |
| Analytics | ❌ Not possible | ✅ Get campaigns and agent analytics |
To get access to the WhatsApp Business API, you need to apply through a WhatsApp Business Solution Provider (BSP) like Interakt. The process involves verifying your business, setting up a WhatsApp Business Account (WABA), and linking it to a phone number. Once approved, you can start using WhatsApp API for customer engagement.
Integrating the WhatsApp Business API requires setting up a WhatsApp Business Account, verifying your phone number, and connecting it to a messaging platform like Interakt. You can integrate it with CRM, e-commerce platforms, or third-party tools via APIs or pre-built connectors for seamless automation.
To create a WhatsApp Business API account, follow these steps:
Once approved, you can start using the API for customer interactions.
No, the WhatsApp Business API is not an app you can download. It is a cloud-based or on-premise solution that requires integration with a business platform like Interakt. You need to set it up through an official WhatsApp BSP to use it for customer messaging.
Yes, businesses can send bulk messages using the WhatsApp Business API, but all messages must comply with WhatsApp’s policies. You must use pre-approved message templates for outbound notifications, while session messages (customer-initiated) allow more flexibility.
The best WhatsApp Business platform depends on your business needs. If you’re looking for an all-in-one solution, Interakt offers a powerful platform with automation, CRM integrations, campaign management, and analytics to help businesses grow using WhatsApp.
To set up a WhatsApp Business API account, you need:
WhatsApp Business API pricing is based on a conversation-based model, where charges apply per conversation session (24-hour window). Pricing varies based on:
