WhatsApp is becoming a go-to channel for businesses to reach, engage, and retain customers to drive business growth. But making the most out of the channel’s capabilities requires working with the best WhatsApp API provider in India.
In this post, we’re going to share the key parameters based on which you can run WhatsApp Business API provider comparisons and choose the one best suited for you.
Do I need WhatsApp Business API In India
Before you start looking for solution providers, it’s important to determine if your business needs one. Here’s when you need an API provider to use WhatsApp at scale:
1. High volume of messages – If your business deals with a large number of customer queries or requires sending as many notifications daily, the API can help offer automation and scalability.
2. Automations – If your business needs to send order confirmations, reminders, or tackle support responses proactively, you need the API provider to set up automated workflows.
3. Integrations – If you intend to run omnichannel marketing and sales campaigns, integrating with tools like your CRM, helpdesk, and commerce platform can help run functions smoothly and that’s possible only with the API.
4. Commerce functionalities – If you’re running an eCommerce or retail business, you may require setting up abandoned cart reminders, product recommendations, and shipping updates which need an API for timelines.
5. Personalized communication – The API enables businesses to fetch data from their existing technology stack and functions in real time to enable personalized promotional messages required for boosting engagement rates.
Factors to Consider When Choosing an API Provider
Here are some parameters to consider when choosing a WhatsApp API provider in India:
1. Official BSP certification – Choose a provider that is officially authorized by WhatsApp instead of bulk message senders. This ensures complete compliance with WhatsApp policies and access to the platform’s latest features.
2. API features – Evaluate the features offered by the BSP. Some of these include a chatbot builder, automation workflows, pre-built WhatsApp message templates, integrations, message analytics, multi-language support, and customizations.
3. Integrations – The solution provider should also have pre-built integrations with your existing systems such as CMS, CRM, help desks, or commerce websites along with robust API documentation. This helps reduce the time it takes to set up and get started.
4. Data security – WhatsApp communication may include exchanging sensitive customer data. Verify that the BSP complies with all local data privacy regulations like the Indian IT Act and offers advanced encryption.
5. Customization and branding – With branding becoming crucial for businesses, the BSP should also let you customize message templates or incorporate branding elements to boost brand recall and customer experience.
6. Scalability – Check for the BSP’s capabilities to handle multifold use cases across marketing, sales, advertisements, and support. Opt for a solution that helps you run it all from one dashboard.
7. Onboarding process – Seek details on the assistance offered by the WhatsApp Business API provider for setup and implementation. Book a demo to understand the platform and see what other customers have to say.
8. Customer support and success – Check if the provider offers technical assistance and a clear SLA. Also, evaluate additional resources they equip you with to ease self-serve when required.
9. Pricing structure – Understand the WhatsApp Business API pricing model offered by the BSP. This should include setup costs, message charges, and monthly subscription fees to use their features.
Top WhatsApp API Providers in India
Here are some of the best WhatsApp Business API solution providers in India:
1. Interakt
Interakt is one of the best WhatsApp API providers for businesses in India. Trusted by businesses of all scales and industries including Oyo, Jio Mart, YourStory, Okhai, and many others. Some of the key features that make it the best include:
1. WhatsApp chat widget to connect with website visitors and convert them into subscribers or customers
2. Custom WhatsApp Flows for advanced automations that keep users engaged at every stage
3. Click-to-WhatsApp-ads to generate qualified leads and acquire new customers with automated workflows
4. WhatsApp conversational messages to nurture customer interest into intent and purchases
5. WhatsApp automations for marketing, commerce, and support functions that streamline business operations
6. Integrated WhatsApp CRM to track tickets, collaborate with the team, and respond to queries on the go
7. WhatsApp notification library with ready-to-use, engaging message templates for festive greetings, promotions, order updates, and more
8. Scalability and transparent pricing plans that make it suitable for businesses of all sizes
2. Wati
Another API provider that can offer WhatsApp solutions for small businesses is Wati. It comes with basic automation capabilities, a team inbox, and templates that can help get started with the platform faster.
1. Workflow automation for customer support resolution
2. Shared team inbox for streamlined tracking
3. Multi-user access with role-based permissions
4. Pre-built chatbot and WhatsApp message templates
5. Integrations with CRMs like HubSpot and Zoho
3. Bitespeed
Bitespeed is another customer engagement platform designed to help businesses automate conversations on WhatsApp. It is primarily suited for eCommerce businesses looking for abandoned cart recovery.
1. Automation for abandoned cart recovery notifications and reminders
2. Personalized broadcast messages for promotions
3. Integrations with Shopify and WooCommerce
4. Easy-to-use drag-and-drop chatbot builder
4. Aisensy
If you’re looking at automation marketing and support, Aisensy is another API provider to consider. It focuses only on setting up automated workflows for repetitive tasks, making it suitable for small businesses.
1. No-code chatbot builder to set up automations
2. Bulk messaging tool for marketing
3. Message delivery and status tracking
4. Integration with Google Sheets and CRM
5. Businessonbot
Businessonbot is known for its AI-powered customer support automation capabilities. It is ideal for businesses that want to generate leads on WhatsApp and nurture prospect interest.
1. Chatbot to handle FAQs and customer queries
2. WhatsApp marketing campaigns and bulk messages
3. Detailed analytics to track campaign performance
4. Multilingual support for diverse audiences
How to Evaluate WhatsApp Business API Providers
The best way to evaluate WhatsApp Business API solution providers is to:
1. Request demos – Schedule product demos to understand the provider’s capabilities and how they address your requirements.
2. Compare features – Draw up a comparison between the API providers to evaluate which best suits your current and future needs.
3. Compare pricing – Analyze the pricing plans across providers and what is included in each.
4. Check success stories – Look for case studies of clients and customers from a similar industry, reviews, and testimonials.
5. Start small – Get started with a low-volume plan to test the provider’s services before you scale up.
Conclusion
The WhatsApp API provider you choose has a big impact on how you’re able to use the channel for marketing, sales, and support.
Ensure you choose one that comes with more than just automation capabilities so you can use it across departments with ease.
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