Businesses have been using WhatsApp marketing for a while now.
If you, too, are aiming to scale your marketing campaigns on WhatsApp this year, the first thing you need to ensure is that you have the right tools in place.
In this post, we’re sharing some of these essential tools for WhatsApp Marketing campaigns.
Top 3 reasons to use tools for WhatsApp Marketing campaigns
Before we begin, let’s see why you need to use WhatsApp marketing tools for campaigns:
1. WhatsApp Business API-CRM (Native) Integration
With the right tools, your communication efforts become much more streamlined and efficient. You can leverage features like labels, tags, and quick replies for quick and organized conversations.
Additionally, you can also automate repetitive tasks such as following up on customer queries, sharing welcome messages, or providing shopping assistance through a good chatbot integration.
2. Enhanced personalization and reach
Using WhatsApp marketing tools, you can segment your audiences based on interests, behavior, or demographic data, and tailor messages to boost engagement and successfully convert them.
You can also utilize bulk messaging features to reach a larger number of people with personalized messages, thus widening your business’s reach.
3. Comprehensive analytics and insights
WhatsApp marketing tools can help you gain comprehensive insights into the performance of your campaigns by letting you track key metrics such as delivery rates, open rates, response times, and more.
With these data-driven insights, you can better optimize and gear your campaigns for increased return on investment.
List of tools for WhatsApp marketing campaigns
These are some of the most important tools you should have in place for running WhatsApp marketing campaigns:
1. WhatsApp Business app
If you are a small business looking for a way to reach your audience easily and manage customer interactions, the WhatsApp Business app is a competent and ideal platform.
It comes with a set of intuitive and useful features such as quick replies, labels, and automated messages that can help you run smaller marketing campaigns. You can go with the WhatsApp Business API and other tools as you scale to get more from your WhatsApp marketing campaigns.
2. Interakt
Interakt is a WhatsApp Business API Solution that comes with a wide set of exceptional tools that can help you run effective WhatsApp marketing campaigns. Interakt integrates well with a lot of other key tools and eCommerce platforms. It features a great WhatsApp notification engine to convert leads and engage customers better.
You also get features such as automated workflows, segmentation for targeting and retargeting campaigns, automated alerts (back-in-stock, abandoned cart, new offers, etc.), CTAs, interactive lists, Quick Reply Buttons, campaign monitoring, and more.
Additionally, Interakt also has an AI-powered Concierge to recommend campaigns that can bring the best results, making it a comprehensive tool for your marketing needs.
3. Google sheets
A lot of your marketing efforts will rely on you recording and tracking critical customer data. This is where Google Sheets integration with WhatsApp can help.
Google Sheets can help you record customer-specific events such as new orders, appointments, bookings, etc. This integration will also let you directly send campaign messages to customers as soon as the records are created on Google Sheets, thus enabling you to run campaigns in a more efficient manner.
4. WhatsApp Pay
WhatsApp Pay can significantly change how your business converts customers as it can enable purchases and transactions to happen within WhatsApp.
This means that customers do not have to leave the app to buy a product. The additional convenience can positively impact the conversions from your marketing campaigns.
5. Zapier
Zapier is a great platform integration tool that allows you to connect WhatsApp with over 5000 different apps and automate workflows. With the help of triggers and actions, you can move data from one app to another seamlessly with Zapier.
For example, you can set up triggers to send automated WhatsApp messages when a new lead/prospect is added to your CRM, a form is submitted, or an order is placed. This seamless integration ensures your WhatsApp marketing campaigns run smoothly across all platforms.
6. Freshworks CRM
Freshworks CRM (now known as Freshsales) integrates with WhatsApp to help you manage customer interactions and marketing campaigns effectively.
By syncing customer data from your CRM, you can use personalized messages to nurture leads, resolve queries, and convert your prospects efficiently. Some of the features offered by Freshworks include contact management, lead scoring, email tracking, and automation tools.
7. Facebook leads form
By integrating the Facebook Leads form with WhatsApp, you can create a powerful marketing funnel. When a lead submits their contact information on Facebook, you can engage them with a personalized WhatsApp message instantly and automatically.
Be it for sharing product details, answering queries, or guiding customers towards desirable action, with Facebook Leads Form you can ensure swift follow-ups that boost conversion and the effectiveness of your campaigns.
8. Shopify
Shopify’s integration with WhatsApp can simplify eCommerce marketing significantly by allowing you to share automated, personalized messages at all the key stages of a customer’s journey with your business.
With this integration, you can auto-sync Shopify products on WhatsApp, share cart recovery notifications, send product catalogs at scale, share automated personalized order alerts, reminders, etc., and much more.
9. Pickrr
Pickrr’s integration with WhatsApp can improve your logistics-related communication, making it a great tool for marketing-focused customer retention.
With this tool, you can send automated WhatsApp updates regarding order confirmation, shipping status, delivery timelines, etc. as well as notify customers regarding returns or exchange processes.
10. WebEngage
WebEngage can help you create and manage highly targeted marketing campaigns, strengthening your WhatsApp customer communication efforts significantly. This marketing tool offers a lot of great features like re-engagement messages, advanced segmentation, automation, etc.
By integrating it with WhatsApp you can ensure that WhatsApp becomes a core part of your omnichannel marketing efforts.
Conclusion
Having the right set of WhatsApp marketing tools can make or break the success of your campaigns.
So ensure you map the customer journey you aim to enable through WhatsApp campaigns and identify the tools that can help you run the process smoothly.
But it all begins with choosing the best WhatsApp Business API tool like Interakt that integrates with these solutions.
