Businesses across industries are starting to see WhatsApp as a go-to channel for running effective marketing campaigns. From fashion eCommerce, healthcare, beauty, and consumer electronics to the automotive industry, most businesses have found a use for WhatsApp marketing messages.
In this post, we will look into why businesses are choosing WhatsApp messaging apps for marketing and discuss some effective strategies for the same.
Benefits of using WhatsApp Messaging App for marketing
Here’s why businesses are using WhatsApp instant messaging in their marketing strategies:
Better customer engagement
In comparison to traditional marketing methods, WhatsApp offers a more personalized communication channel which allows for hands-on, real-time messaging that makes the customers feel valued and connected. This way businesses can keep customers engaged, respond to customer queries promptly and build stronger relationships.
More conversions
Owing to its instant and personal nature, WhatsApp marketing can often lead to better conversion rates. As WhatsApp is a more familiar platform for most customers, they are more likely to engage with the business, especially when personalized offers, deals, product recommendations or updates are shared.
Automated messages
With WhatsApp Business API, businesses can automate responses for commonly asked questions, share reminders, send abandoned cart alerts, or even provide customer support without requiring manual intervention. This not only saves time but also ensures consistency and improves overall customer experience.
Broadcast
WhatsApp’s broadcast feature is another major benefit that enables businesses to send messages to multiple customers simultaneously, without needing to create WhatsApp groups. This offers an efficient way to share promotional messages, announcements, updates and more while keeping the communication relevant and personalized to each customer.
Cost-effective
Using WhatsApp messaging in marketing can be highly economical and cost-effective, especially for growing businesses, compared to traditional methods such as email or SMS marketing. Its extensive reach, coupled with free or low-cost tools, makes it a great option for businesses looking to maximize ROI with minimal expenditure.
Strategies for effective marketing via WhatsApp messaging apps
Here are some of the best strategies for WhatsApp marketing:
1. Implement carousel templates
You can use the carousel message template feature to convey more information through a single message, with up to ten horizontal scrollable cards, where you can feature images, videos, descriptions, buttons etc. These messages can be handy for sharing exclusive offers, product recommendations or showcasing new products.
2. Automate reminders and notifications
You can utilize WhatsApp automated messages for sending timely reminders or updates regarding shipping, cart abandonment etc. thus keeping customers engaged and informed. You can set up automatic triggers based on customer actions for these messages to stay timely.
3. Use multi-product catalogs
You can allow customers to shop directly on WhatsApp by enabling them to browse multi-product catalogs, view products and add them to their shopping carts, all within the platform itself. By further utilizing features like flexible categorization, localized inventory and native payment options, you can eliminate a lot of hassle and significantly enhance the overall shopping experience for users.
4. Use WhatsApp flows
WhatsApp interactions can sometimes frustrate customers with irrelevant links, long chats, or unresponsive bots. With the development in Artificial Intelligence and Machine Learning technology, you can now enable smarter, context-aware chat flows, thus simplifying actions like booking, purchasing, or raising query tickets.
5. Use Click-to-WhatsApp ads
Click-to-WhatsApp ads are a commonly used and highly effective marketing strategy. This lets you leverage your brand’s presence on other social media platforms and effectively drive customers to your WhatsApp chat. You can immediately engage customers while getting crucial information such as names, mobile numbers etc. to further personalize your interactions.
Conclusion
WhatsApp has a lot of potential when it comes to marketing. But to use WhatsApp in an optimal way and to fully make use of its features, you need a WhatsApp Business API solution.
From helping you build a list to segmenting your subscribers and running automated campaigns, solutions like Interakt can help you run engaging campaigns.
